Copywriter Resume Example

How to write a copywriter resume that passes ATS — sample bullets, skills, and mistakes to avoid for India and global roles.

Download Copywriter resume sample

Free ATS-friendly DOCX and PDF with standard sections for copywriter roles. Use the buttons here when JavaScript is enabled, or open the resume builder and select this role template.

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Use this copywriter resume guide to structure your CV for campus placements, job portals, and corporate ATS. Ads, brand copy, and conversion-focused writing. Download a free template or scan your current resume before applying.

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What recruiters look for

  • Portfolio with campaign outcomes CTR/CVR
  • B2B vs D2C vs performance marketing
  • Channels: Meta, Google, email, TV scripts
  • Collaboration with design and strategy

Skills and keywords to include

Align with the job description — these terms are commonly filtered by ATS and hiring managers for copywriter roles:

  • Copywriting
  • Brand Voice
  • Ad Copy
  • Email Campaigns
  • Landing Pages
  • A/B Testing
  • Creative Briefs
  • SEO Copy

Sample bullet points

Adapt these achievement-style bullets with your own metrics, employers, and tools:

Wrote Meta ad sets for D2C brand achieving 3.2% CTR and 18% lift in add-to-cart vs control creative.
Developed email nurture sequence generating 22% open rate and ₹40 lakh attributed revenue in Q4.
Led tone-of-voice guide adopted across 6 product lines and 12 freelance writers.

Sample resume outline

Plain-text structure parsers read — also visible in the downloadable sample:

SUMMARY
Copywriter with 4+ years of experience delivering measurable results in Wordcraft and related environments. Skilled in Copywriting, Brand Voice, Ad Copy, Email Campaigns, and cross-functional collaboration. Seeking roles in India and globally where copywriting expertise drives business outcomes.

EXPERIENCE
Senior Copywriter — Wordcraft Agency
Jan 2021 – Present | Mumbai, India
• Wrote Meta ad sets for D2C brand achieving 3.2% CTR and 18% lift in add-to-cart vs control creative.
• Developed email nurture sequence generating 22% open rate and ₹40 lakh attributed revenue in Q4.
• Led tone-of-voice guide adopted across 6 product lines and 12 freelance writers.

Junior Copywriter Associate — Mumbai Professional Services
Jun 2018 – Dec 2020 | Mumbai, India
• Supported copywriter projects using Copywriting, Brand Voice, Ad Copy under senior mentorship.
• Contributed to team KPI improvements and documentation standards adopted across the department.

SKILLS
Copywriting, Brand Voice, Ad Copy, Email Campaigns, Landing Pages, A/B Testing, Creative Briefs, SEO Copy

EDUCATION
Relevant degree / professional qualification for Copywriter — accredited institution

CERTIFICATIONS
Industry certification or license applicable to Copywriter — verify locally

Common ATS mistakes

  • “Creative writer” without channel or conversion metrics
  • Portfolio-only with no text campaign summary for ATS
  • Missing A/B or performance vocabulary for digital roles

Tips for India job applications

  • Replace “team player” with campaign or feature outcomes.
  • Name platforms explicitly — recruiters search GA4, Meta Ads, Salesforce, etc.
  • UX designers: keep resume text ATS-readable; portfolio carries visuals.
  • Product managers: one page is standard unless pre-PM experience is extensive.

Frequently asked questions

Product: shipped features, adoption, revenue, or retention impact with agile keywords Format as a single-column Word or PDF with standard headings so Naukri, LinkedIn, and corporate ATS can parse your file.

Mirror the job description. Core keywords recruiters often filter on include: Copywriting, Brand Voice, Ad Copy, Email Campaigns. List them in a dedicated Skills section and repeat naturally in experience bullets.

Use a plain ATS resume for applications and send portfolio links separately. Many ATS cannot parse designed PDFs.

One page for most IC PM roles. Group older roles to save space for recent launches.

Yes. Use the download buttons above for a blank ATS template or a pre-filled copywriter example in Word or PDF. See more product, design & marketing guides in our category hub.

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